From Empathy to Action

Richard Huntington, Chief Brand Strategist at Saatchi & Saatchi, London is one of the leading thinkers in the field of branding, strategy and its intersection with advertising. I recently had the opportunity to speak with him regarding the brand process at Saatchi. The resulting story was published by AIGA SF.

http://aigasf.org/from-insight-to-action-thoughts-on-branding/